Thursday, April 24, 2008
Seth's Blog - Silly Traffic
Geeezzz!!!! Thank You, that is what I have been telling our web guy for the past two years. Stop complaining and arguing about how many visitors and hits are spiders, competitors and people that didn't mean to visit our website and concentrate on converting that small percentage of real traffic into sales. I am the Sales Manager, all I care about is numbers... Yes the bounce rate is 75% and since we are selling products it is probably even higher; Ok so all the numbers that you give me I'll disregard 75% of it. Now lets make that 25% bigger and lets convert them into sales. What a great article by Seth. Silly Traffic
Ezine Article Gets Me New Traffic!
Marketing Success Strategies - The Customer Satisfaction Dance Strategy
You know the beat, they drum it into your head every time you meet a new customer. It starts out with "I have a problem." Yikes! The answer must be "I have a solution."
In college, I had an instructor who had a powerful way of thinking and acting toward students. She never offered solutions. She made them come up with their own. If you went to her with a problem, she'd start asking you questions, and she kept at it until you solved your own problem. I can't tell you how beneficial her teaching style was to me. But I can show you.
When your customer begins to tell you their problem, make a mental note not to give away the solution. Begin by learning as much as you can about their problem by asking questions. With each question you ask, your customer will be more and more aware of the problem.
Once you have a clear understanding of the problem (you can actually take notes, it helps!), you can begin to ask questions about the solution. Ask if they've tried various things, hopefully these solutions are ones you have available in your business, or can have readily enough.
You're rather obviously breathing life into the solution side of the issue. Your customer is learning more about the problem and finding the solution within the answers to your questions. The products required, or services available through your company will help them with the solution, and they know where to find them, because you've asked them and they've answered (with a little nudging, perhaps).
The customer satisfaction dance strategy works very well in the marketing industry. Create your own marketing success strategy to dance around the customer's problem using helps from Brand Your Market.
I want to offer you valuable Brand Recognition information and FREE Access to The Branding Iron Ezine, a business tool that will take your online business to greater heights of success. When you sign up for The Branding Iron at http://brandyourmarket.com you'll receive a FREE ebook as a gift just for signing up.
From Jan Verhoeff - The Marketing Success Strategy Expert
Article Source: http://EzineArticles.com/?expert=Jan_Verhoeff
http://ezinearticles.com/?Marketing-Success-Strategies---The-Customer-Satisfaction-Dance-Strategy&id=1126726
Thursday, April 17, 2008
BlogFeed – BinaryWolf
This week I came across a post by BinaryWolf about EarthFair this Sunday, Apr. 20, 2008. His post caught my interest because of a couple of reasons; it is in Balboa Park, San Diego; also because I am in the trade show industry and always looking for events/shows of interest to market too.
Quite a few big name companies will be at this event of course because of the popularity of the go green era we are in. If you are a corporation and have not noticed the green movement then you are way behind. In any case it looks like a good time and going green is always a good thing; see you all there.
More info: Earth Fair 2008
Quite a few big name companies will be at this event of course because of the popularity of the go green era we are in. If you are a corporation and have not noticed the green movement then you are way behind. In any case it looks like a good time and going green is always a good thing; see you all there.
More info: Earth Fair 2008
Comparing Domain Name Services
Ah the age old question... Who do I buy my domain name from. I decided to compare godaddy.com, moniker.com and sedo.com for this week’s blog. I choose godaddy and moniker because they are both recommended by my Practical Internet Marketing Instructor and I choose sedo just because I have never heard of this site before.
GoDaddy of course is the most popular of choices due to there excellent marketing (SuperBowl Ad, Etc.). There website is very simple to use and professional done. They have many awards, certifications and are a member of the BBB (Better Business Bureau) which in my book goes a long way in my confidence level when purchasing online.
Moniker on the other hand is a very simplistic website without all the bells and whistles GoDaddy has. They to are a member of the BBB and they seem to be overall less expensive than GoDaddy.
Lastly we have Sedo, which to me was an overwhelming site to visit because it is so busy. Once again Sedo is a BBB member and has several different awards such as “Best Domain Marketplace” for 2008 due there sheer number of domain names available for sale and active domains. Sedo seems to hide there price until the very end which would make it hard to choice between a .net vs a .org if you don’t know the price and have to back track a lot. I also notice when trying to purchase it redirected me to 1&1.com which is another domain name service site. Odd?!
In conclusion, after reviewing the different services available I would suggest and purchase from Moniker.com for domain names. I guess it is mainly because they were very up front with price, not that expensive and easy to use. I guess I am one of those people that like simplicity and like to get things done now and fast… Darn Generation X.
Other recommended sites that are simple to use and don't hide anything is infamous search engine Google.com and other companies like Exhibe Corporation based out of San Diego, California. I bring them up because they are a custom exhibit house who are straight forward and honest. You know a company is doing something right when they are able to retain clients for over 20 years and have been in business for over 25 years in a tough workplace environment like San Diego.
It seems like these days it is hard to find a company that is not so worried as to what the bottom line is but rather building a trusting relationship with their customers to ensure their longevity. Oppose to making a quick buck off of selling people and businesses what they don't want.
GoDaddy of course is the most popular of choices due to there excellent marketing (SuperBowl Ad, Etc.). There website is very simple to use and professional done. They have many awards, certifications and are a member of the BBB (Better Business Bureau) which in my book goes a long way in my confidence level when purchasing online.
Moniker on the other hand is a very simplistic website without all the bells and whistles GoDaddy has. They to are a member of the BBB and they seem to be overall less expensive than GoDaddy.
Lastly we have Sedo, which to me was an overwhelming site to visit because it is so busy. Once again Sedo is a BBB member and has several different awards such as “Best Domain Marketplace” for 2008 due there sheer number of domain names available for sale and active domains. Sedo seems to hide there price until the very end which would make it hard to choice between a .net vs a .org if you don’t know the price and have to back track a lot. I also notice when trying to purchase it redirected me to 1&1.com which is another domain name service site. Odd?!
In conclusion, after reviewing the different services available I would suggest and purchase from Moniker.com for domain names. I guess it is mainly because they were very up front with price, not that expensive and easy to use. I guess I am one of those people that like simplicity and like to get things done now and fast… Darn Generation X.
Other recommended sites that are simple to use and don't hide anything is infamous search engine Google.com and other companies like Exhibe Corporation based out of San Diego, California. I bring them up because they are a custom exhibit house who are straight forward and honest. You know a company is doing something right when they are able to retain clients for over 20 years and have been in business for over 25 years in a tough workplace environment like San Diego.
It seems like these days it is hard to find a company that is not so worried as to what the bottom line is but rather building a trusting relationship with their customers to ensure their longevity. Oppose to making a quick buck off of selling people and businesses what they don't want.
Thursday, April 10, 2008
Net Neutrality
What is Net Neutrality? That is what I said when I started to search this current topic regarding the “neutrality” of the content on the net. Since the start of the World Wide Web we have enjoyed the neutrality principle and now the broadband carriers want Congress to pass a bill that would give them the power to control what we see and read on the internet. As I understand it they would have the power to control what content reaches us first and the fastest.
Right now the debate has reached the attention of the full Senate where bills will be proposed on the topic. If you would like to join in the effort to “save the internet” click here and send a letter to your members of Congress to stop Internet blocking and censorship. Don’t let Comcast, Verizon and AT&T tell us what to do and where we can go on the internet!
Reference: A Guide to Net Neutrality for Google Users
Right now the debate has reached the attention of the full Senate where bills will be proposed on the topic. If you would like to join in the effort to “save the internet” click here and send a letter to your members of Congress to stop Internet blocking and censorship. Don’t let Comcast, Verizon and AT&T tell us what to do and where we can go on the internet!
Reference: A Guide to Net Neutrality for Google Users
Hello Business World!
Names BloggerNick and I'm new to the blogging community. I am taking this cool new class at Grossmont College called Practical Internet Marketing (CSIS 299) to learn more about online marketing.
I currently work for this great company in San Diego, CA called Exhibe Corportation. I am the portable sales manger for our online store, Exhibe Portable. We offer such items as Banner Stands, Literature Racks, and Pop-up Displays. So you can be sure you will be hearing about some of the great new products and offers we have. My ultra ego is Mr. Pop, I'll tell you a little more about him later. This is just a simple introduction post.
We are constantly reinventing our marketing tactics and are in the process of redesigning our website to make it more user-friendly. Look for the new site to be up by Sept. '08. Feel free to post comments of any hip new marketing ideas you may have.
-BloggerNick
I currently work for this great company in San Diego, CA called Exhibe Corportation. I am the portable sales manger for our online store, Exhibe Portable. We offer such items as Banner Stands, Literature Racks, and Pop-up Displays. So you can be sure you will be hearing about some of the great new products and offers we have. My ultra ego is Mr. Pop, I'll tell you a little more about him later. This is just a simple introduction post.
We are constantly reinventing our marketing tactics and are in the process of redesigning our website to make it more user-friendly. Look for the new site to be up by Sept. '08. Feel free to post comments of any hip new marketing ideas you may have.
-BloggerNick
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