Seth's Blog - The first rule of b2b selling

This is an interesting short tidbit about a very challenging part of my job; Marketing. You know that if you have to get in a pricing war or are constantly having to lower prices to be the lowest and make sales just to make sales that you usually will go out of business. The smart but challenging thing is presenting yourself in a I'm better than they are manner on the internet. Especially when you are selling the very same product for the same cost as everyone else. Question: Do you offer the lowest cost? or Do you stand firm on your price and stress your customer service? I think that it is a combination of several factors. I think that you have to try and keep your overhead lower than everyone else and find a happy fair price that will sell in a value that keep you in business while still leaving enough money to service the clients. You also have to worry about presenting your prices too low and what effects that will have. Some will think that it is to good to be true and something must be wrong. On the other hand if your price is too high you may not sell enough of your product and have a tough time to convince people to purchase online. One thing is for sure I agree with Seth that If it gets to the RFP stage, you lost.

The first rule of b2b selling

Seth's Blog - Silly Traffic

Geeezzz!!!! Thank You, that is what I have been telling our web guy for the past two years. Stop complaining and arguing about how many visitors and hits are spiders, competitors and people that didn't mean to visit our website and concentrate on converting that small percentage of real traffic into sales. I am the Sales Manager, all I care about is numbers... Yes the bounce rate is 75% and since we are selling products it is probably even higher; Ok so all the numbers that you give me I'll disregard 75% of it. Now lets make that 25% bigger and lets convert them into sales. What a great article by Seth. Silly Traffic

Ezine Article Gets Me New Traffic!

Marketing Success Strategies - The Customer Satisfaction Dance Strategy

You know the beat, they drum it into your head every time you meet a new customer. It starts out with "I have a problem." Yikes! The answer must be "I have a solution."

In college, I had an instructor who had a powerful way of thinking and acting toward students. She never offered solutions. She made them come up with their own. If you went to her with a problem, she'd start asking you questions, and she kept at it until you solved your own problem. I can't tell you how beneficial her teaching style was to me. But I can show you.

When your customer begins to tell you their problem, make a mental note not to give away the solution. Begin by learning as much as you can about their problem by asking questions. With each question you ask, your customer will be more and more aware of the problem.

Once you have a clear understanding of the problem (you can actually take notes, it helps!), you can begin to ask questions about the solution. Ask if they've tried various things, hopefully these solutions are ones you have available in your business, or can have readily enough.

You're rather obviously breathing life into the solution side of the issue. Your customer is learning more about the problem and finding the solution within the answers to your questions. The products required, or services available through your company will help them with the solution, and they know where to find them, because you've asked them and they've answered (with a little nudging, perhaps).

The customer satisfaction dance strategy works very well in the marketing industry. Create your own marketing success strategy to dance around the customer's problem using helps from Brand Your Market.

I want to offer you valuable Brand Recognition information and FREE Access to The Branding Iron Ezine, a business tool that will take your online business to greater heights of success. When you sign up for The Branding Iron at http://brandyourmarket.com you'll receive a FREE ebook as a gift just for signing up.

From Jan Verhoeff - The Marketing Success Strategy Expert

Article Source: http://EzineArticles.com/?expert=Jan_Verhoeff

http://ezinearticles.com/?Marketing-Success-Strategies---The-Customer-Satisfaction-Dance-Strategy&id=1126726

BlogFeed – BinaryWolf

This week I came across a post by BinaryWolf about EarthFair this Sunday, Apr. 20, 2008. His post caught my interest because of a couple of reasons; it is in Balboa Park, San Diego; also because I am in the trade show industry and always looking for events/shows of interest to market too.

Quite a few big name companies will be at this event of course because of the popularity of the go green era we are in. If you are a corporation and have not noticed the green movement then you are way behind. In any case it looks like a good time and going green is always a good thing; see you all there.

More info: Earth Fair 2008